1&1 Website Builder Review 2018


Many do-it-yourself web builders include a bare-bones free plan for those looking to dip their toes into the world of website creation. Not so with 1&1. They do offer a free 30-day trial, but they require your credit card information to access it. I find a sort of primordial wariness washing over me whenever I’m asked for credit card information to try an ostensibly free trial – and, sure enough, some reviewers describe the process of canceling your 1&1 trial as unnecessarily convoluted.

1&1’s full list of website builder plans, features and prices is given here:


  • $2.99/month for 12 months, then $6.99/month (billed annually)
  • $8.99/month (billed monthly)
  • Drag-and-drop Website Editor
  • 10 GB Storage
  • SSL Certificate
  • Unlimited Pages
  • Mobile Optimization
  • 24/7 Support, Phone/Email
  • 1&1 Site Analytics
  • Access to the 1&1 Image Library
  • 1 Domain Included, Free for 1 Year
  • Basic Mail Package for your Domain
  • 200 Templates


  • $0.99/month for 12 months, then $9.99/month (billed annually)
  • $11.99/month (billed monthly)
  • All of the Above PLUS:
  • 50 GB Storage
  • 10,000 Templates
  • 20 Million Professional Images
  • Hundreds of Web Apps


  • $9.99/month for 12 months, then $19.99/month (billed annually)
  • $22.99/month (billed monthly)
  • All of the Above PLUS:
  • Professional Mail Package
  • SEO Pro for more advanced SEO
  • Newsletter Tool


  • $9.99/month for 12 months, then 14.99/month (billed annually)
  • $16.99/month (billed monthly)
  • All of the Above PLUS:
  • Online Store – Sell up to 1000 Products
  • Numerous Payment/Delivery Methods
  • Access to Online Marketplaces like Amazon and eBay
  • $100 in Bing Ads Credits

Remember, when you get a domain through 1&1, it will be free for the first year, but then renew at the normal rate. Also note that the price of a subscription jumps up after the first year. I’m not much of a fan of these gimmicky pricing schemes. Just give me a flat rate to pay!

For payment, 1&1 accepts all major credit/debit cards (Visa, Mastercard, Discover, AmEx) as well as Paypal.

Web-hosted or Licensed

As is standard with modern website builders, 1&1 MyWebsite is web-hosted. Once you’ve set up an account, you can get started right away without having to install anything.

Hardware/Software Requirements

There are no requirements per se on the hardware side. On the software side, 1&1 recommends using Google Chrome or Mozilla Firefox. A 1&1 representative told me I could run into compatibility issues if I tried to build my site using another browser. Sorry, Safari users.

Business Types Supported

1&1’s website builder provides you with a whopping 10,000 templates — 200 for Personal subscribers — , with some clearly geared towards certain industries: photography, travel, restaurants, construction, etc. However, they are not grouped together by industry type, so it may take some hunting before you find a template appropriate to your industry or field. These templates, while not breaking any new design ground, are mostly attractive and adaptable for various purposes. Thankfully, they are all much more pleasing to the eye than 1&1’s own home page.

1&1 review

1&1 website builder review

Ease of Use

Upon entering the website builder, clicking the question mark along the top toolbar on the right will bring you, naturally, to the help section, where you will find six tutorial videos, 3-6 minutes in length, that take you through the basics of website creation. These videos prove quite useful in introducing the various features and editing options of the site builder. However, they appear to not be entirely up-to-date with the product as it stands now – for instance, the “Layout” video shows off a layout selector that contains 183 layout choices, not the 71 we actually get.

As for the website editor itself, users of Jimdo (which we reviewed here) will notice a striking similarity between that product and 1&1’s website builder. In fact, 1&1 and Jimdo were once partnered with each other, and the core of 1&1’s site builder was built by Jimdo during this partnership. This partnership ended in 2010, yet the lineage is obvious when comparing the two.

Style Editor: Clicking the Style button along the edge of the screen brings you to the style editor, where you can adjust the look of your site’s colors and fonts, as well as the background image. This way, you can edit the look of your site while preserving a unified feel throughout. Unfortunately, you aren’t free to adjust the style of individual pieces of text on the fly. Try to do this, and you’ll be dumped back into the main style editor where you can edit the font size and type of the heading text, regular text, or link text – but only all at once.

History Button: One simple feature 1&1 includes – a feature inexplicably left out of many other website builders – is the ability to go through the history of your edits and restore your site to any previous point in its evolution. Too many editors are content simply to give you an Undo button. This permits you to edit your site with peace of mind, knowing you can go off on a tangent and later undo precisely as many of your changes as you desire.

1&1 review history

Preview Mode: 1&1 lets you preview how your site will look on a computer and on a mobile device. Just click on either the monitor or the smartphone in the top left of your screen and you will see what any visitor to your site will see. Not a unique feature, but one you will undoubtedly be using.


Blogging: 1&1 provides a blogging tool, insertable as an element, for those of you looking to get your blog on. It’s a pretty basic tool – my test blog resembles something out of the early MySpace era – but it is nonetheless appreciated. One cool thing 1&1 offers – something I discovered in Apple’s AppStore, not through 1&1’s site – is a mobile app called MyWebsite Blog. It allows you to post to your 1&1 blog via a mobile device. In the absence of a full mobile editing option, it’s a handy feature to have.

1&1 blog review

Just your basic blogging tool

Image editor: One area where 1&1 excels is in its image editor. Click on any image on your site and you are given the option to resize it, crop it, and/or enter the image editor. Once inside the image editor, you can change the photo’s orientation, adjust the brightness and sharpness, add text to the image (good for meme generation), or add an “effect,” which functions as an Instagram-like filter. It’s flexible and fun.

Form Builder: Another element you can drag and drop into your page is the form builder. You get a heading, text fields and checkboxes, but it’s pretty rigid when compared to Jimdo’s form builder, which is more fleshed-out in terms of the elements you can add. It’s an indication that since the companies parted ways, Jimdo has given its site builder a greater degree of developmental TLC than has 1&1.

eCommerce: While 1&1’s in-house eCommerce solution is only available with a relatively pricey Premium subscription, 1&1’s standard site builder includes the 3rd party “PayPal Mini Shop,” which is rather limited in terms of what it allows you to do and whose appearance cannot be customized (other eCommerce apps available include CafePress, the Ecwid store, and Etsy Gallery). With a Premium subscription, you’ll have full access to 1&1’s MyStore, a more powerful eCommerce solution. You’ll get customer management, email marketing, and you can integrate your online shop with Amazon or eBay. It’s not terribly easy to set up, however, and doesn’t jibe all that well with the rest of the builder.

HTML/CSS Editing: Those of you with code knowledge will be pleased to know that 1&1 supports adding your own HTML/CSS code to create your own layout. Just click on the “HTML/CSS” tab after clicking the Layout button and code the night away. You can insert your own images into the layout you create. You can even upload your own Javascript code if you want.